Thursday, March 30, 2006

Clarifying Oracle's Fusion Strategy (AMR)

Oracle first unveiled its Fusion strategy about 15 months ago at the event that celebrated the conclusion of its PeopleSoft acquisition. Since that time, Oracle’s marketing team has valiantly struggled to refine and clarify the Fusion message, while the internal landscape has been constantly changing. The Fusion name is now also being used for the middleware suite, the overall software architecture, and as a code name for the next generation ERP product. Meanwhile, management has acquired 10 or 11 additional software companies.

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