Oracle Fights for its Share of Manufacturing | AMR Research

Oracle Fights for its Share of Manufacturing | AMR Research

Oracle MES by a nose

ERP vendors are once again leading the polls on manufacturing mindshare, early results from AMR Research’s latest survey shows. The survey of manufacturing operations software deployments and spending among select industries that AMR Research covers in discrete and process manufacturing indicate that, this time, Oracle is giving SAP a run for its marketing dollars. This is especially true in the mid-market, the next prime growth opportunity for Oracle and SAP. The preliminary results (and this could change quickly) show 49% of the more than 200 respondents in these industries claim to be using Oracle for manufacturing execution, while only 36% indicate they’ve deployed SAP in this capacity.

While Oracle hasn’t been matching SAP’s partnering and composite application development activities in manufacturing, this latest survey confirms that deep manufacturing functionality embedded in Oracle’s Enterprise One and E-Business Suite is recognized and broadly deployed by its customers. Oracle also seems to be giving SAP a run for its money in new manufacturing deployments; users are in fact looking beyond SAP’s partner programs, reseller agreements, integration toolkits, and manufacturing marketing initiatives. They are giving Oracle equal consideration when it comes to future manufacturing software investments. For a more detailed analysis of this horse race, see “Oracle Fights for its Share of Manufacturing”.