SAP Insights: The View From the Castle | AMR Research

SAP Insights: The View From the Castle | AMR Research

We caught up with SAP’s Holger Fritzinger at the Dromoland Castle in County Clare, Ireland, where he had just finished hosting a two-day meeting with high-tech executives. This was the spring meeting of the company’s twice-yearly high-tech advisory council, one of the first vertical customer groups established by SAP.

The 12-year SAP veteran was recently named vice president of the company’s lucrative high-tech business unit. His domain includes thousands of customers across the whole ecosystem, from original equipment manufacturers to semiconductor firms, contract manufacturers, original design manufacturers, and software companies. While not part of his official business unit, the ecosystem also extends out to media (many consumer electronics companies now market or sell music, games, television programs, movies, and other content) and professional services firms (most of the large integrators run SAP) as well as retail since consumer electronics firms have added their own stores.

While SAP no longer breaks out revenue by specific verticals, high tech has long been one of the top performing sectors. This has been true since the very early days of R/3. In the past 15 years, SAP has generated billions of dollars in software and services from tech customers.

But so did many other smaller vendors. i2 Technologies amassed a very impressive base in supply chain management (SCM). PeopleSoft did the same in human resource management. Siebel had a very strong tech presence in CRM, as did Agile Software in product collaboration and product lifecycle management (PLM). Ironically, three of those four are now part of the Oracle product portfolio, purchased in part because of their presence in SAP accounts. As these applications mature, however, large customers are looking to bring the functionality back within the SAP Business Suite.