Ufida Hopes to Extend Market Reach Through IBM Partnership
China's largest software company, Ufida, seeks to expand the market for its enterprise resource planning products by partnering with IBM. Chinese service providers can use partnerships to gain market share outside of China.
Ufida, a leading services provider within China, plans to expand its business to other markets, including Hong Kong, Japan, Singapore and Southeast Asia. It will leverage IBM’s brand, technology and customer base to sell high-end Ufida products, including its NC products and services, targeting large manufacturing companies with headquarters or a significant presence in the Asia/Pacific region. The partnership with IBM is also likely to strengthen Ufida’s leading position in the Chinese market.