DDSN Versus SCM: Look to the Sky for the Differences, Part 2 (AMR)

“There are a lot of parallels between what we’re doing and an expensive watch. It’s very complex, has a lot of parts, and it only has value when it’s predictable and reliable.”—Gordon Bethune, Chairman and CEO of Continental Airlines, 1997

In the first part of this series, “DDSN Versus SCM: Look to the Sky for the Differences, Part 1,” I looked at what we can learn about the implementation of demand-driven supply networks (DDSNs) by comparing them to our frequent experiences with airline travel. After a lot of positive feedback, I decided to do a sequel.