Wednesday, May 24, 2006

Introducing Demand-Driven Service: Move Over DDSN (AMR)

Demand-driven supply networks (DDSNs) are often discussed in relation to consumer products, but sensing and responding to demand signals is a tremendous opportunity for post-sales services as well. Evolutionary and revolutionary business models are creating competitive advantages for companies that can proactively anticipate, understand, and address user needs, ultimately leading to increased profits and customer loyalty.

A recent AMR Research Alert article, “Profitable Service Lifecycle Management,” highlights the business case to adopt a service lifecycle management strategy and the high-level competencies that are needed. By discovering the service need, fulfilling it proactively, and then harvesting the knowledge, companies are building competitive advantages.

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