Over the past three years, demand-driven strategies have gained a lot of traction. Companies have gained value through investing in a system of processes and technologies to sense real-time demand across a network of suppliers, customers, and employees. The fact is companies that are further along in their demand-driven strategies report better results on cost predictability, perfect order performance, and new product launch execution.
We’ve spent the past year defining demand-driven process models and assessing company progress in demand, sales and operations planning (S&OP), manufacturing, supply management, and logistics.
To gauge where companies are on their journeys, we surveyed 455 companies in Europe and North America. The study looked at supply chain organizational maturity, industry-specific issues, and why demand-driven supply network (DDSN) leadership matters to business results.